Developing Effective Commercial Property Marketing Strategies

Developing Effective Commercial Property Marketing Strategies

Although $1.14 trillion was spent on commercial real estate in 2022, vacancies are common. It's important to market a property well to ensure that it continues making money.

To succeed with commercial real estate, you need to know how to generate leads and market your properties. Using a digital marketing strategy along with traditional techniques can help you reach your ideal audience and fill vacancies.

Follow these tips to develop effective commercial property marketing strategies in Richmond, VA.

Use Online Listing Sites

The first strategy you need to use when marketing commercial property is to add it to listing sites. Commercial real estate sites such as LoopNet, 42Floors, and similar websites can be helpful.

Adding multiple listings can give you a better chance of finding a potential tenant for your property. However, make sure that you fill out the listings fully. Provide photos and other media to give potential tenants a good idea of what your property has to offer.

Build an Online Presence

Although using listing websites can be helpful, you should have your own online presence as well. If you need to market commercial properties, create a professional website and start using social media.

A website is a great place to show people more about your property. If you use search engine optimization (SEO) and content marketing wisely, you can bring people to your site and get a lot of eyes on your properties.

Run Online Ads

Running online ads is also a good way to get traction for your commercial property online and reach your ideal audience.

Although you'll need to hope for organic traffic when using listing sites and your own website, online ads can guarantee visibility. Online ads can be cost-effective and will allow you to target the exact type of people who may be interested in your commercial property.

Use Traditional Signage

While online ads and marketing strategies work well for commercial property, traditional methods are still worth using.

Adding signage around your property to let people know that there's a commercial property for rent is a great start. You may also want to do more extensive advertising through billboard and print ads or use other traditional methods as well.

Hire a Property Manager

If you want to generate leads and market a commercial property effortlessly, you may want to consider hiring a property management company. A property manager can do a lot of things to help your commercial property business exceed expectations. Part of this includes marketing properties and screening tenants.

By hiring them to do this for you, you'll be hiring skilled experts who know exactly how to market a commercial property. It will also take a weight off of your shoulders as you try to manage it successfully.

Using These Commercial Property Marketing Strategies

If you have a commercial property, be sure to market it well. Use these commercial property marketing strategies to find great tenants and buyers.

If you need a property manager in Richmond, consider PMI Presidential. As part of a larger chain with hundreds of properties across the country, we know how to help you succeed.

Ready to get started? Get in touch with us now to learn more about how we can help you meet your investment goal.